Advertise Offline,
Reach 100's of 1,000's of
Brides-to-be with Your Print Ad

Advertise Offline with The American Wedding Guide

The American Wedding Guide Proven, quality, targeted distribution and marketing programs that. .GETS RESULTS!

The tangible values of magazine advertising don't change from year to year. But times change. And whenever they do, these values take on a sense importance that no advertiser can ignore.

Readership
Magazines aren't easily ignored. Starch INRA Hooper finds that the
increase in advertising pages has had no effect on the level of
advertising readership. It's as high as ever.

Recall
Magazines aren't easily forgotten. Gallup Robinson finds that magazine advertising recall is on the increase.

Response
Magazines aren't passive. Opinion Research Corporation finds that the
prime prospects for most products are more likely to respond to a
magazine ad than to a television commercial.

Depth
Magazines aren't limited by a stopwatch. A magazine ad can deliver
its selling points, in depth, in as many words as it takes.

Believability
Magazines aren't easily dismissed. In a recent Opinion Research
Corporation study, no less than 60 percent of those surveyed rated
magazine advertising believable. And less than 40 percent rated
television advertising believable.

Usefulness
Magazines aren't trivial. They satisfy the need to know-in depth. And
then cater to special personal interests like no other media.

Tangibility
Magazines don't disappear before your eyes. A magazine ad can put a
message, a coupon, an offer, a recipe right in a prospect's hands to
be reread, saved, clipped, mailed and acted on.

Long-Term
Magazines aren't short-lived. Direct response advertisers have proved
that a magazine ad can produce results six months, and even a year or
more, after publication.

Short-Term
Magazines don't work slowly. For instance, one of the most immediate
and effective media weapons in a sluggish sales climate is a
multi-page magazine effort that coincides with specific promotion
dates.

Efficiency
Magazines don't cost the earth. They've held their advertising rates
below the Cost of Living Index and the Wholesale Price Index. And in
the past five years, their CPMs have increased at about half the rate
of television's.

Selectivity
Magazines don't reach for the world. And when it comes to zeroing in
on prime prospects who are in the market for specific products,
they're the number-one media.

Compatibility
Magazines don't have to fight for attention in a constantly changing
environment. They create environments of their own. As a result, the
advertiser purchases a frame of mind as well as a frame of reference
for his ads.

Portability
Magazines aren't stationary.. They're take-alongs that fit into
purses, briefcases and tote bags for the beach, the boat, the train,
the plane.

Accessibility
Magazines aren't relegated to easily missed time slots. They wait
for their readers to turn to them in their own good time.

Relevance
Magazines aren't passing whims. They're considered valuable and
relevant information guides. And the relevance of every issue must
pass the supreme test: repeat business.

Cross Promotion and Linking Online
Online reciprocal and paid links and advertising opens new markets
and drives more qualified buyers to you.

The American Wedding Guide

Bob Strano,
Publisher
The American Wedding Guide
(860) 558-4140 | Bob@TAWG.com

NOTE: Consistency and repetitiveness are the main keys to any successful advertising or marketing campaign. The American Wedding Guide offers the most consistent and highly targeted year-round, proven marketing and advertising program in Connecticut.