THE
AMERICAN WEDDING GUIDE (hard copy)
is a 16 year old Free Wedding Planner for brides to be in the
Central Connecticut market.
The American Wedding Guide Distributes 30,000+ high quality,
glossy color, wedding planner/magazines annually for the 20,000+-
brides that get married each year in Connecticut. They are
handed out as a FREE gift for brides-to-be exclusively at
participating Reception facilities, Bridal shops including
David’s Bridal, Jewelers including Hannoush and Harstans,
Bridal Registries including Bed Bath & Beyond, Macy’s
and Bridal shows throughout the year. With an 18-24 month
purse life and size, you cannot have a more convenient, consistent,
repetitive and targeted marketing program which also includes
fresh bridal leads throughout the year free listings on our
web site and other exciting marketing opportunities.
- Guaranteed Results!
NO One Else Offers a Guaranteed
- Increase Your Sales
annually by 10-25%+
- Use a Proven
Product That Works For You Year-Round
- Reach Highly Qualified
Prospects Consistently
- Get a Controlled FREE Distribution and Get A
Jump On The Competition
- 18-24 Month Purse
Life
- 120,000 Readership
(4-6 person per planner)
- Newspaper, Magazine,
Radio and Internet Marketing
- Reach Ten’s of
Thousands of Area Brides Online
- The Internet’s
#1 Bridal Resource! (www.tawg.com since 1995)
- LEADS! LEADS! LEADS!
Profit From The Monthly Referral Leads List
- Profit from the
Monthly Newsletter
No other publication comes close to the quality,
distribution and
marketing programs offered by The American Wedding Guide.
Join our family!
Magazine - Hardcopy AD Rates
Please
call for deadlines 800-282-3489
Creating revenue for merchants for 16 years, utilizing proven
and
innovative marketing solutions. We Get Results!
Read testimonials from
your piers: click
here
The
tangible values
of magazine advertising: click
here
Annual
Rates and Specifications
Pay annually for what you would pay in a quarterly or monthly publication
with no where near the ‘purse life” A true value and as little
as six cents per book.
Guaranteed Results!
Call for details 800-282-3489 click
here
Annual
Rates and Specifications
Package I
- Total Marketing
Display Ad, Referral List and Directory Listing(s)-hard copy
and online
Size
Rate
|
Full Page
|
$2187
|
|
1/2
Page
|
$1487
|
|
1/4
Page
|
$
857
|
|
2 Page Spread
|
$3747
|
|
2nd page, same size, different category
|
50% of first page from rate card
|
|
2nd page, smaller size different category
|
30% of first page from rate card
|
|
|
|
Package II - Display Marketing
Display
Ad and Directory Listing(s)-hard copy and online
Size
Rate
|
Full Page
|
$1857
|
|
1/2 Page
|
$1297
|
|
1/4 Page
|
$ 697
|
|
2 Page Spread
|
$3257
|
Package III - Referral Marketing
Referral
Leads List and Listing(s)-online only
Product
Rate
|
Referral Leads List
|
$797
|
|
Includes the past two years
|
(a $2384 value)
|
Covers
Position
Rate
|
IFC Inside Front cover #2
|
$2497
|
|
IBC Inside Back cover #3
|
$2497
|
|
BC Back Cover
#4
|
$3497
|
Production (Layout & Design)
Ads
not furnished camera ready to our specifications will incur
the following:
Size
Rate
|
Full Page
|
$150
|
|
2 Page Spread
|
$250
|
|
1/2 Page
|
$ 95
|
|
1/4 Page
|
$ 75
|
|
Our
graphic design team can also help with most
of your design and printing needs. Just call
for a quote, 800-282-3489
Payment Terms
50% at time of contract
and balance with proof copy. All ads must be
paid two months prior to publication date.
5% discount for total
prepayment at time of contract.
5% discount for two year
contract and prepaid at time of contract each
year. Incentive –locks in current rate. Excludes
‘Guaranteed Results’ offer.
50% discount for each
additional ad (same size) in the same issue
from published rates. (example; Receptions,
Caterers, Ceremony Sites, Hotels)
30% discount for the second
ad of a smaller size in the same issue from
published rates.
All rates net.
We accept payment by
Checks, ACH, VISA or MasterCard
The American Wedding
Guide magazine Specifications
|
Ad Size
|
Live Area
|
Trim Size
|
Bleed Size
|
|
Full Page
|
5.75 x 9
|
6.25 x 9.5
|
6.5 x 9.75
|
|
2 Page Spread
|
12 x 9
|
12.5 x 9.5
|
12.75 x 9.75
|
|
2/3 PG Square
|
5.75 x 5.875
|
6.25 x 6.125
|
6.5 x 6.25
|
|
2/3 PG Vertical
|
3.75 x 9
|
4 x 9.5
|
4.125 x 9.75
|
|
1/2 PG Horizontal
|
5.75 x 4.375
|
6.25 x 4.675
|
6.5 x 4.75
|
|
1/2 PG Vertical
|
2.75 X 9
|
3 x 9.5
|
3.125 x 9.75
|
|
1/3 PG Horizontal
|
5.75 x 2.875
|
6.25 x 3.125
|
6.5 x 3.25
|
|
1/3 PG Vertical
|
1.875 x 9
|
2.125 x 9.5
|
2.5 x 9.75
|
|
1/4 Page
|
2.75 x 4.375
|
3 x 4.675
|
None
|
Leave
¾” for gutter on 2 Page Spread
|
Full Page Bleed
|
Full Page no Bleed
|
|
|
|
|
|
Sizes not to scale
Acceptable
File Formats and Specifiations
Native
Mac or PC files accepted
(please indicate which platform you are submitting)
•
On
CD, QuarkXpress 6.5 or lower, Illustrator CS
or lower
• All file formats must include screen
and printer fonts.
• All graphics
must be included; tiffs, jpgs, eps., including
hi-res scans, logos and artwork
• Minimum
300 dpi or pixels (high resolution) with 300%
maximum density and should
be CMYK or Gray Scale.
• PDF’s (unlocked)
with correct fonts and graphics properly imbedded
• Ad file that
is press ready must include a color proof
• Do not use
spot colors. Specifying Pantone colors can produce
inaccurate results.
• Graphics: Bitmap
or pixel based graphics must be in CMYK format
and saved as a Tiff or EPS
image. Images should not contain or use
transparency, spot colors, compression, JPRG previews, halftom screening, transfer
functions, vector data, image
interpolation or DCS separations. When using
clipping paths with EPS files, set
the flatness value to no lower than 4. Vector
based graphics must be in EPS format.
When pixel based images are embedded in the
graphics the original graphic file
must be included. All logo type must be converted
to outlines (paths).
|
|
|
The American
Wedding Guide 800-282-3489
NOTE: Consistency and repetitiveness are the main
keys to any successful advertising or marketing campaign. The American Wedding Guide offers the most consistent and
highly targeted year-round, proven marketing and advertising
program in Connecticut.
TAWG-Newsletter Marketing
Reach 10,000* Brides-To-Be every three weeks
The American Wedding Guide Monthly Newsletter
Annual Rates:
Product
Rate
|
I Text Message: Like the Example below in red.
|
$597 annually or $75/month
minimum
10 months credit card only
|
|
II Banner Ad: Like the ones to
the left (limited availability) see Example
|
$897 annually or $95/month
minimum
10 months credit card only
|
|
III Text and Banner
Ad
|
$1187 or $127/month
minimum
10 months credit card only
|
|
IV Top-Ten Featured
Merchants
Like
the ones under the banner ads (category listings) see
Example below
|
$297 annually
limited
availability
|
FREE: Become a published
"expert"! We need informative, interesting and helpful
articles and editorials for this newsletter and to possibly
be used in our hard copy magazine and or online. You'll receive
credit for writing it and a link to your website in the credit.
SPECIAL
BONUS: SAVE 20%- 10% Off our Newsletter prices and 10% Off our Hard Copy magazine
if you wisely choose to advertise in both.* (excludes monthly
billing)
NOTE: Six hundred dollars
will only buy you about 1224 first class stamps - one time..
. .plus add the cost of your post card or mail piece (letterhead
and envelope) and the time it takes to put it together. Have
you ever tried putting together a 1200 piece mailer? We will
be mailing to 10,000+- every three weeks. Almost Priceless!
The
Text Ad: You'll receive 320 characters approximately 80 per line,
3-5 lines maximum, and run approximately 14 to 17 times per
year starting in January. You can supply 1 to 12 different
text messages for us to insert for you.
