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THE AMERICAN WEDDING GUIDE (hard copy)

is a 16 year old Free Wedding Planner for brides to be in the Central Connecticut market. The American Wedding Guide Distributes 30,000+ high quality, glossy color, wedding planner/magazines annually for the 20,000+- brides that get married each year in Connecticut. They are handed out as a FREE gift for brides-to-be exclusively at participating Reception facilities, Bridal shops including David’s Bridal, Jewelers including Hannoush and Harstans, Bridal Registries including Bed Bath & Beyond, Macy’s and Bridal shows throughout the year. With an 18-24 month purse life and size, you cannot have a more convenient, consistent, repetitive and targeted marketing program which also includes fresh bridal leads throughout the year free listings on our web site and other exciting marketing opportunities.
  • Guaranteed Results! NO One Else Offers a Guaranteed
  • Increase Your Sales annually by 10-25%+
  • Use a Proven  Product That Works For You Year-Round
  • Reach Highly Qualified Prospects Consistently
  • Get a  Controlled FREE Distribution and Get A Jump On The  Competition
  • 18-24 Month Purse Life
  • 120,000 Readership (4-6 person per planner)
  • Newspaper, Magazine, Radio and Internet Marketing
  • Reach Ten’s of Thousands of Area Brides Online    
  • The Internet’s #1 Bridal Resource! (www.tawg.com since 1995)     
  • LEADS! LEADS! LEADS! Profit From The Monthly Referral Leads List
  • Profit from the Monthly Newsletter

  • No other publication comes close to the quality, distribution and
    marketing programs offered by The American Wedding Guide.
    Join our family!

     

    Magazine - Hardcopy AD Rates

    Please call for deadlines 800-282-3489

    Creating revenue for merchants for 16 years, utilizing proven and
    innovative marketing solutions. We Get Results!

     

    Read testimonials from your piers: click here
    The tangible values of magazine advertising: click here

    Annual Rates and Specifications

    Pay annually for what you would pay in a quarterly or monthly publication with no where near the ‘purse life” A true value and as little as six cents per book.

    Guaranteed Results!
    Call for details 800-282-3489 click here

    Annual Rates and Specifications


    Package I - Total Marketing
    Display Ad, Referral List and Directory Listing(s)-hard copy and online

    Size                                                      Rate

    Full Page

    $2187

    1/2 Page

    $1487

    1/4 Page

    $  857

    2 Page Spread

    $3747

    2nd page, same size, different category

    50% of first page from rate card

    2nd page, smaller size different category

    30% of first page from rate card

     

    Package II - Display Marketing
    Display Ad and Directory Listing(s)-hard copy and online

    Size                                                      Rate

    Full Page

    $1857

    1/2 Page

    $1297

    1/4 Page

    $  697

    2 Page Spread

    $3257

     

    Package III - Referral Marketing
    Referral Leads List and Listing(s)-online only

    Product                                                 Rate

    Referral Leads List

    $797

    Includes the past two years

    (a $2384 value)

     

    Covers
    Position                                                 Rate

    IFC Inside Front cover #2

    $2497

    IBC Inside Back cover #3

    $2497

    BC   Back Cover         #4

    $3497

     

    Production (Layout & Design)
    Ads not furnished camera ready to our specifications will incur the following:

    Size                                                      Rate

    Full Page

    $150

    2 Page Spread

    $250

    1/2 Page

    $  95

    1/4 Page

    $  75

    Our graphic design team can also help with most of your design and printing needs. Just call for a quote, 800-282-3489

    Payment Terms

    50% at time of contract and balance with proof copy. All ads must be paid two months prior to publication date.

    5% discount for total prepayment at time of contract.

    5% discount for two year contract and prepaid at time of contract each year. Incentive –locks in current rate. Excludes ‘Guaranteed Results’ offer.

    50% discount for each additional ad (same size) in the same issue from published rates. (example; Receptions, Caterers, Ceremony Sites, Hotels)

    30% discount for the second ad of a smaller size in the same issue from published rates.

     

    All rates net.

     

    We accept payment by Checks, ACH, VISA or MasterCard

     

     

    The American Wedding Guide magazine Specifications

     

    Ad Size

    Live Area

    Trim Size

    Bleed Size

    Full Page

    5.75 x 9

    6.25 x 9.5

    6.5 x 9.75

    2 Page Spread

    12 x 9

    12.5 x 9.5

    12.75 x 9.75

    2/3 PG Square

    5.75 x 5.875

    6.25 x 6.125

    6.5 x 6.25

    2/3 PG Vertical

    3.75 x 9

    4 x 9.5

    4.125 x 9.75

    1/2 PG Horizontal

    5.75 x 4.375

    6.25 x 4.675

    6.5 x 4.75

    1/2 PG Vertical

    2.75 X 9

    3 x 9.5

    3.125 x 9.75

    1/3 PG Horizontal

    5.75 x 2.875

    6.25 x 3.125

    6.5 x 3.25

    1/3 PG Vertical

    1.875 x 9

    2.125 x 9.5

    2.5 x 9.75

    1/4 Page

    2.75 x 4.375

    3 x 4.675

    None

    Leave ¾” for gutter on 2 Page Spread

     

    Full Page Bleed

    Full Page no Bleed

     

     

     

    2/3

    V

    1/3

    V

     


    2/3

    Square

    1/3 H

     

    1/2 H

     

    1/4

     

    1/2

    V

    Sizes not to scale

    Acceptable File Formats and Specifiations

     

    Native Mac or PC files accepted

    (please indicate which platform you are submitting)


    •  On CD, QuarkXpress 6.5 or lower, Illustrator CS or lower

    •  All file formats must include screen and printer fonts.

    •  All graphics must be included; tiffs, jpgs, eps., including hi-res scans, logos and artwork

     •  Minimum 300 dpi or pixels (high resolution) with 300% maximum density and should be CMYK or Gray Scale.

    •  PDF’s (unlocked) with correct fonts and graphics properly imbedded

    •  Ad file that is press ready must include a color proof

    •  Do not use spot colors. Specifying Pantone colors can produce inaccurate results.

    •  Graphics: Bitmap or pixel based graphics must be in CMYK format and saved as a Tiff or EPS image. Images should not contain or use transparency, spot colors, compression, JPRG previews, halftom screening, transfer functions, vector data, image interpolation or DCS separations. When using clipping paths with EPS files, set the flatness value to no lower than 4. Vector based graphics must be in EPS format. When pixel based images are embedded in the graphics the original graphic file must be included. All logo type must be converted to outlines (paths).


The American Wedding Guide 800-282-3489

 

NOTE: Consistency and repetitiveness are the main keys to any successful advertising or marketing campaign. The American Wedding Guide offers the most consistent and highly targeted year-round, proven marketing and advertising program in Connecticut .

 

TAWG-Newsletter Marketing
Reach 10,000* Brides-To-Be every three weeks
The American Wedding Guide Monthly Newsletter

Annual Rates:

Product                                                 Rate

I Text Message: Like the Example  below in red.

$597 annually or $75/month
minimum 10 months credit card only

II Banner Ad: Like the ones to the left (limited availability) see Example

$897 annually or $95/month
minimum 10 months credit card only

III Text and Banner Ad

$1187 or $127/month
minimum 10 months credit card only

IV Top-Ten Featured Merchants
Like the ones under the banner ads (category listings) see Example below

$297 annually
limited availability

FREE: Become a published "expert"! We need informative, interesting and helpful articles and editorials for this newsletter and to possibly be used in our hard copy magazine and or online. You'll receive credit for writing it and a link to your website in the credit.

SPECIAL BONUS: SAVE 20%- 10% Off our Newsletter prices and 10% Off our Hard Copy magazine if you wisely choose to advertise in both.* (excludes monthly billing)

NOTE: Six hundred dollars will only buy you about 1224 first class stamps - one time.. . .plus add the cost of your post card or mail piece (letterhead and envelope) and the time it takes to put it together. Have you ever tried putting together a 1200 piece mailer? We will be mailing to 10,000+- every three weeks. Almost Priceless!

The Text Ad: You'll receive 320 characters approximately 80 per line, 3-5 lines maximum, and run approximately 14 to 17 times per year starting in January. You can supply 1 to 12 different text messages for us to insert for you.

8 KEY BENEFITS:

1. Reach your target audience in a professional pleasing manner, in a consistent effective format that will increase website, telephone, walk-in traffic and sales.

2. Receive the referral lists of the brides that we are sending to. Critical if you intend on any follow up of your own.  

3. Save valuable time and resources in creative, layout design, planning, graphics, and learning how to put together an e-zine newsletter, sales letter etc.
 
4. Save money. The convenience of our service will save your valuable resources (staff, time and money)
 
5. Save the trouble and the additional expense of printing, stuffing, stamping and mailing the old snail mail way.  However, If you have the funds to utilize our leads with snail mail methods then we encourage you do at least 5,000-10,000 at least quarterly for the best results.
 
6. Prevent any legal hassles. We have eliminated any legal issues with spam laws.

7. Become well known as an expert in your profession, and set yourself apart from the competition.

8. Increase your business 5%, 10%, 25%! What would that be worth?

We have been surveying our clients, concerning this service and realized the critical need and the major benefits for all parties concerned. You've told us this service, which would allow you to consistently send your compelling message to a warm market and entice the brides to contact you would be worth from $25/month to $500/month with most of you saying you'd pay $100 to $125 per month.

To sign up for the service you've been asking and waiting for. . . .

Call or write back Today! Space won't last!

Limited Space Available

Email me NOW to save your space. bob@tawg.com
or Call me, Bob 800-282-3489

Robert F. Strano
Publisher
The American Wedding Guide
bob@tawg.com

www.TAWG.com
The Internet's #1 Wedding Resource 

The American Wedding Guide 800-282-3489

 

NOTE: Consistency and repetitiveness are the main keys to any successful advertising or marketing campaign. The American Wedding Guide offers the most consistent and highly targeted year-round, proven marketing and advertising program in Connecticut .

 © The American Wedding Guide